2011 SE-CFM History
Images of the 2011 Event below !
Our second annual South Eastern Coral Farmers Market SM coral show held at Orlando on May 29th 2011 was another successful venture into Florida for the CFM companies. The event itself was well attended although total attendance did decrease this year and we believe that was entirely due to economic conditions. Vendor participation was strong and there was literally a few thousand captive grown corals displayed for sale. Total attendance was around 250 including vendors. The SE-CFM will be working with a Florida based company to help promote future events within the state of Florida. Operationally the event only experienced a few minor problems that included lost hotel room reservations and a vendor who put shipping water into a clean salt water barrel.
The CFM company was able to utilize our Coral Transport System and this was the first time it was used for a 4 day outbound and 4 day inbound drive across the country. In the past we have operated the CFM Coral Transport System for 2 day outbound and inbound trips. This time we literally drove about 250 coral fragments from California to Florida. We gained a significant amount of experience transporting these corals. They were given light every night in 30 gallon coral holding tanks that were setup in Motel rooms. We did lose about 10-12 fragments on the outbound trip due to filtration requirements being greater then expected and due to an operational error. All these lessons learned were applied to the return inbound trip where about 150 coral fragments were transported from Florida to California. We did not lose a single coral on the return trip. We even stopped in Mississippi to deliver captive grown coral fragments to a private collector. These fragments had been traveling on the road for nine days when delivered. The CFM is working on expanding these coral transport road trips in the future. On this trip we were able to stop near New Orleans and pick up corals from a reef shop. These corals were transferred into the CFM Transport System on the road and delivered to a vendor for consignment sale at Orlando. A couple were also used as CFM Raffle and Auction corals.
Our Golden Sponsor World Wide Corals provided all our saltwater requirements, assisted with pipe and drape setup and WWC also housed corals flown in by some of our vendors. These corals were in excellent condition at the coral show event. We experienced very good support from Reef Nutrition another one of our Golden Sponsors. The SE-CFM also hired a Florida crew and utilized a few local volunteers to help operate, setup and tear down the show equipment. They consisted of three Space Coast Reef Club (SCRC) members - Steve Kinnaird, John Miller and Tim Wilhelm. Along with four Florida Reef Aquarium Group (FRAG) members - Terry and Bonnie Alexander along with Mike and Kelly Martin. Their expert operational support was most welcome. We definitely will continue to make Orlando Florida an annual location for the CFM events. We are also exploring the possibility of adding a second Florida location in the future. Thanks to everyone who helped to make this event a successful coral show.
SE-CFM and CFM Staff
South Eastern Coral Farmers MarketSM Images
(Images copyright of Bonnie Alexander unless otherwise noted.)
Our Golden Sponsors support the SE-CFM with critical infrastructure and monetary support.
This support is vital to the success of this event and we sincerely thank them.
We would also like to thank the following companies or individuals who have donated either products or services to the 2011 South Eastern Coral Farmers Market SM event. These companies and individuals help to make this event a success !